ShelfrollYour family’s photos, on a drive you own.
Shelfroll backs up every iPhone in the house to one external drive on your Mac, over your home Wi-Fi. No cloud. No account. No subscription.
Free for 14 days, then $10 once. Pricing
Built so you can trust it
A backup is only worth something if it tells the truth. Shelfroll is designed around that.
Synced means safe on the drive
A photo is marked Synced only after the Hub confirms that the file is on the drive and matches its fingerprint. Never on the phone’s say-so.
Your photos never leave your home
Phone and Mac talk directly on your network over an encrypted, paired connection. There are no Shelfroll servers and no account.
Nothing overwritten, nothing half-written
Every file is written under a temporary name, checked, flushed to the disk, then moved into place. Pull the cable mid-copy and Shelfroll recovers on the next start.
No duplicates
Photos are recognised by their content, so the same picture is not stored twice, even after you replace a phone.
Set up in three steps
One small app on the Mac, one on each iPhone.
Plug in a drive
Run Shelfroll Hub, a small app in your Mac’s menu bar, and choose your external exFAT drive.
Scan to pair
Open Shelfroll on an iPhone and scan the code the Hub shows. That’s the whole sign-in.
Tap Sync
Photos and videos flow over Wi-Fi to your drive. Leave the app and the sync carries on in the background.
Tidy folders, in plain sight
One folder per phone, each a complete backup, sorted by the date the photo was taken. No database to open, no proprietary format: your photos are ordinary files you can browse in Finder.
- Original quality, untouched
- Photos and videos kept apart
- Sorted by year and month
Your drive/
├─ Anna’s iPhone/
│ ├─ Photos/
│ │ └─ 2026/11/IMG_0042.HEIC
│ └─ Videos/
│ └─ 2026/11/IMG_0043.MOV
└─ Ben’s iPhone/
└─ ...Simple pricing, no subscription
Try everything free for 14 days. Launch pricing, subject to change before release.
Free trial
Everything included.
Unlock
Unlimited photos and videos, up to 2 iPhones.
Extra iPhone
For every phone beyond the first two.
If the trial ends, nothing on your drive is touched. Full details
Keep your family’s memories where you can see them.
Your Mac, your drive, your photos.
Get Shelfroll